The Stretford Masterplan
Trafford Council required a public information campaign that would educate and encourage the population of Stretford to engage in the consulation period of ‘The Stetford Masterplan’. This is an ongoing ambitious regeneration project to rejuvenate and revitalise large areas of Stretford.
The ‘Your Say On Stretford’ message has the urgency required to grab attention combined with the inclusive feel that will let people know that the camaign is talking to them.
This multi channelled campaign combined a borough wide leaflet drop with social media and poster campaigns. Individual Stretford Masterplan projects had their own leaflets and internal branded communication was produced to document to results of the publics engagements and their suggestions on the proposals.