Save kids from Sugar
This ambitious project from Liverpool City Council aimed to let parents know just how much sugar is in the products that their children are consuming. And by naming and shaming everyday popular brands, this multi channelled response couldn’t make it clearer. While at We Are Brave, I project managed and produced the collateral for this campaign from the product photography to posters, z-cards, pull up banners and animated digital advertising.
The main feature of the campaign website was the online sugar checker. This tool allows you to choose the breakfasts, drinks, yogurts and snacks that your children eat everyday and find out how much sugar is in them.