John Randall Primary School rebrand proposal
To communicate John Randall’s creativity and happy and nurturing ethos, this branding concept uses paper chains as a visual metaphor. Making paper chains is a fun, happy and creative activity yet each ‘member’ of a chain is essential if it is to survive. The paper chain concept communicates that each child at John Randall is valued and supported while in a creative and happy environment.
![](https://cf6creative.com/wp-content/uploads/2019/11/JR1V3.jpg)
![](https://cf6creative.com/wp-content/uploads/2019/11/JR2.jpg)
The visual concept is pushed further throughout the remaining marketing collateral. Paper collage graphics support the photography to further emphasise the fun and creative ethos of the school.
![](https://cf6creative.com/wp-content/uploads/2019/11/JR3.jpg)
![](https://cf6creative.com/wp-content/uploads/2019/11/JR4.jpg)