Live Your Life Well

While at We Are Brave I project managed this ambitious project from Liverpool City Council which brings together all of their seperate public health campaigns under one overarching brand. Creating poster concepts across themes such as anti smoking, healthy eating and promoting physical activity and delivering these through multiple channels including animated digital advertising.

The visual language of this campaign delivers multiple layered messages that can be understood in one glance. The slices of orange don’t just say ‘eat healthily’ but also say ‘do more physical activity’. The broken cigarette doesn’t just say ‘quit smoking’ but also that this will help you feel more energetic.